| We pioneered multi-tier marketing... |
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| From a humble beginning in 1932, Peerless has come a long way to establish itself as a trusted household name through its continued dedication and sustained service to its huge customer base. |
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| Here's a glimpse at the glorious history of the company. |
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The Founder - Late Radhashyam Roy |
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| A humble beginning |
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The Peerless Insurance Co. Ltd. launched in 1932 by a 33-year old high school teacher, Late Radhashyam Roy, and like minded idealist friends, at Dhaka's port of Narayanganj, now in Bangladesh. |
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Directing the nationalistic fervor of the time to business endeavor, to address the insurance needs of Indians, a sector then monopolized by foreign companies. |
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Starting with paid up capital of Rs.300, it became a leading Provident Insurance Company, before moving to Kolkata. |
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Following nationalization of life insurance in 1956, focus turned on small savings: India's first Non-banking Finance Company. |
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The Pioneer - Late B.K Roy |
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| Architect of modern Peerless |
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Late B K Roy pioneered the concept of doorstep service for mobilizing small savings from semi-urban and rural areas. |
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Free insurance benefit against accidental death, introduced in the year 1972 with savings schemes. |
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Peerless introduced the concept of direct marketing by engaging agents through its Swarojgar Yojana. |
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Agency system designed to promote self-employment, while ensuring operational control of a massive infrastructure. |
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| Click to view a tribute to the late B K Roy... |
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